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共用题干 Brotherly LoveAdidas and Puma have been two of the biggest names in sports shoe manufacturing f...
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Brotherly Love
Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a centuly.
Since 1928 they have supplied shoes for Olympic athletes,World Cup-winning football heroes,Muhammad
Ali,hip hop stars and rock musicians famous all over the world.But the story of these two companies begins
in one house in the town of Herzogenaurach,Germany.
Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sports but complained that they
could never find comfortable shoes to play in.Rudolph always said,"You cannot play sports wearing shoes
that you'd walk around town with."So they started making their own.In 1920 Adolph made the first pair of
athletic shoes with spikes（钉）,produced on the Dasslers'kitchen table.
On 1st July 1924 they formed a shoe company,Dassler Brothers Ltd and they worked together for many
years.The company became successful and it provided the shoes for Germany's athletes at the 1928 and
1932 Olympic Games.
But in 1948 the brothers argued.No one knows exactly what happened,but family members have sug-
gested that the argument was about money or women.The result was that Adolph left the company.His nick-
name was Adi,and using this and the first three letters of the family name,Dassler,he founded Adidas.
Rudolph relocated across the River Aurach and founded his own company,too.At first he wanted to
call it Ruda,but eventually he called it Puma,after the wild cat.The famous Puma logo of the jumping cat
has hardly changed since.
After the big split of 1948 Adolph and Rudolph never spoke to each other again and their companies
have now been in competition for over sixty years.Both companies were for many years the market leaders,
though Adidas has always been more successful than Puma.A hip hop group,Run DMC,has even written。
song called"My Adidas"and in 2005 Adidas bought Reebok,another big sports shoe company.
The terrible family argument should really be forgotten,but ever since it happened,over sixty years
ago,the town has been split into two.Even now,some Adidas employees and Puma employees don't talk to
each other. People in town have forgotten their argument.
Brotherly Love
Adidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a centuly.
Since 1928 they have supplied shoes for Olympic athletes,World Cup-winning football heroes,Muhammad
Ali,hip hop stars and rock musicians famous all over the world.But the story of these two companies begins
in one house in the town of Herzogenaurach,Germany.
Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sports but complained that they
could never find comfortable shoes to play in.Rudolph always said,"You cannot play sports wearing shoes
that you'd walk around town with."So they started making their own.In 1920 Adolph made the first pair of
athletic shoes with spikes（钉）,produced on the Dasslers'kitchen table.
On 1st July 1924 they formed a shoe company,Dassler Brothers Ltd and they worked together for many
years.The company became successful and it provided the shoes for Germany's athletes at the 1928 and
1932 Olympic Games.
But in 1948 the brothers argued.No one knows exactly what happened,but family members have sug-
gested that the argument was about money or women.The result was that Adolph left the company.His nick-
name was Adi,and using this and the first three letters of the family name,Dassler,he founded Adidas.
Rudolph relocated across the River Aurach and founded his own company,too.At first he wanted to
call it Ruda,but eventually he called it Puma,after the wild cat.The famous Puma logo of the jumping cat
has hardly changed since.
After the big split of 1948 Adolph and Rudolph never spoke to each other again and their companies
have now been in competition for over sixty years.Both companies were for many years the market leaders,
though Adidas has always been more successful than Puma.A hip hop group,Run DMC,has even written。
song called"My Adidas"and in 2005 Adidas bought Reebok,another big sports shoe company.
The terrible family argument should really be forgotten,but ever since it happened,over sixty years
ago,the town has been split into two.Even now,some Adidas employees and Puma employees don't talk to
each other. People in town have forgotten their argument.
参考答案: B
参考解析: 文章第五、六段讲到，1948年两兄弟吵架之后分别成立了公司：阿迪达斯和彪马。由此可知，阿迪达斯和彪马是在19世纪中期开始生产鞋的。
由文章第三段第一句话可知，Adolph和Rudalph的父亲是一个鞋匠。
文章最后一段提到自两兄弟吵架后的60年里，他们所在的城镇就分成了两部分，直到…现在一些阿迪达斯的员工和彪马的员工都还不说话。由此可知，两兄弟是在家乡做鞋的。
根据文章第五段第二句话“but family members have suggested that thea堪ument Was aboutmoney or women"可知，两兄弟吵架不是为了鞋。
由文章第五、六段可知，两兄弟各自开了公司。
文章中没有提到耐克这一运动品牌的情况。
从文章最后一段可知，人们并没有忘记两兄弟的吵架。